AN IDENTITY AS UNIQUE AS YOUR BUSINESS
You've spent a ton of time and effort getting your business off the ground. You have a solid product, your services are on point, and you're proud of the work you do. But your branding? Well... it's kind of a DIY afterthought and doesn't represent the sharp professional you know you are and the top-notch quality of the services you provide. Let’s create a brand that engages your audience and converts them to customers.
Good news — This is exactly where I can help!
TIMELINE: 4-6 weeks
Everything included in your brand design package.
Brand Analysis & Strategy
Before design begins we take a full assessment of your brand to identify your audience and create a strategic foundation for the work to come. We'll look at what peers in your industry are doing and establish a creative direction to set you apart and make your unique qualities shine through.
Primary & Secondary Logo
Your primary and secondary logos tell the most complete story of your brand. Typically a combination of type and illustration set in a specific way, they will be the keystones to your full brand.
Brand Mark(s), Variations & Patterns
A brand is so much more than a logo and brand marks & alternates are a great example of why. Having variations of your primary and secondary logos gives you the flexibility to add a touch of branding to everything you make without wearing out your logo. The brand package also includes custom patterning to support your signature look.
Business Card + 1 Collateral item
We'll move your branding across a set of collateral items so you're ready to begin marketing right away. A business card design is included with all brand packages and you can choose your second item based on what you need. Collateral could include: postcard, letterhead, pdf opt-in, or something completely unique to you!
Final Files & Multi-page Style Guide
When your brand design is finalized you'll receive an organized folder of all your brand assets including files appropriate for print and web use. This also includes a comprehensive style guide that captures all of our work and demonstrates best practices moving forward. The style guide provides an overview of audience and ethos as well as nitty-gritty details like color formulas and typographic selection, making it easy to apply your new brand across platforms.
A STRATEGICALLY DESIGNED BRAND CAN SET THE FOUNDATION TO SUPPORT YOUR NEXT BIG MOVE
“My heart is seriously bursting looking through this because you've nailed every single thing and summarized and defined my business better than I could myself! From the industry comparison, to the buzzwords, to all the visuals, it's so spot on for how I want my business to feel and I couldn't be more excited! Thanks for creating this for me...I'll definitely come back to it often to make sure I'm sticking true to the brand.”
Custom Squarespace Design
A UNIQUE WEBSITE WORTHY OF yoUR BRAND
TIMELINE: 6-8 WEEKS
Your website is an incredibly important part of your brand’s presence, so shouldn’t it offer the same quality experience that your product or service delivers? I’m a big believer in using the Squarespace platform for businesses to tell their stories and create meaning connection with their audience. We’ll work together to create an online presence that gives your audience the information and actionable items they need in a way that reflects the professionalism of your brand and has the flexibility to grow with your business as you thrive. By the end of our project you’ll have a website you can truly be proud to show off and that you feel empowered to maintain going forward.
Everything included in your web design package.
Sitemap & Wireframes
Before looking at layout and functionality, we'll do some ground-work planning to be sure we're considering all of the needed pages and functionality for your site. These simple outlines will serve as a guide for creating content and creating hierarchy within your page designs so we can be sure to drive customers to the information you most want them to see.
Custom Page Designs
Using our wireframes & sitemap as a guide, the primary pages of your site will be laid out as flat (not-interactive) designs so you can sign off on the flow of the site, and approve the look & feel before anything is built.
All text and images that are provided for the site will be added into the built page designs so that when launch time arrives, you have a fully populated and styled website ready to go!
The key to making a Squarespace site move beyond a templated look is the addition of custom styling. I'll use custom code to achieve a look that is unique to the look and goals of your business, and make sure it looks top notch across all screen sizes.
Whether it's transferring your domain or just calming nerves during the exciting final launch phase, I'm here to guide and support you through all steps of your website project.
Once your website is launched, I'll record a set of custom videos specific to the functionalities of your site so you have a visual and verbal guide to maintaining and updating the most imporant pieces of you new website.
YOUR BUSINESS DESERVES A WEBSITE THAT SHOWCASES YOUR QUALITY & VALUES
“Designing and building my website with Meghan was honestly one of the most satisfying and fulfilling accomplishments of my life. She never pushed or demanded and gently kept me to my own timeline. What we created continues to grow with me as I deepen my own understanding of what I need it to be. I can't say enough about how positive my experience with Meghan has been."
GROW AND REFINE YOUR BRAND
Design Support & Collaboration
Maybe you have a brand you love, but need to expand on your visuals. Maybe your website looks good, but could use some maintenance. I’m here for you! Design support services include small print projects, quick web edits, and peace of mind in knowing you have a designer at the ready to bring your project to completion efficiently and with style. I’m here to support your brand!