01 — BRAND DESIGN
It all begins with a beautiful brand.
You've spent a ton of time and effort growing your business and you’re ready to evolve beyond your early DIY design solutions. It’s time for a brand that truly represent the quality of your offerings and the heart of your work. Together we’ll create a comprehensive brand with everything you need to create consistency and demonstrates your unique value.
Everything included in your brand design package.
Brand Analysis & Strategy
Before design begins we take a full assessment of your brand to identify your audience and create a strategic foundation for the work to come. We'll look at what peers in your industry are doing and establish a creative direction to set you apart and make your unique qualities shine through.
Primary & Secondary Logo
Your primary and secondary logos tell the most complete story of your brand. Typically a combination of type and illustration set in a specific way, they will be the keystones to your full brand.
Brand Mark(s), Variations & Patterns
A brand is so much more than a logo and brand marks & alternates are a great example of why. Having variations of your primary and secondary logos gives you the flexibility to add a touch of branding to everything you make without wearing out your logo. The brand package also includes custom patterning to support your signature look.
Business Card + 2 Collateral items
We'll move your branding across a set of collateral items so you're ready to begin marketing right away. A business card design is included with all brand packages and you we'll create two more designed pieces based on what you need. Collateral could include: postcard, letterhead, pdf opt-in, or something completely unique to you!
Final Files & Style Guide
When your brand design is finalized you'll receive an organized folder of all your brand assets including files appropriate for print and web use. This also includes a comprehensive style guide that captures all of our work and demonstrates best practices moving forward. The style guide provides an overview of audience and ethos as well as nitty-gritty details like color formulas and typographic selection, making it easy to apply your new brand across platforms.
A STRATEGICALLY DESIGNED BRAND CAN SET THE FOUNDATION TO SUPPORT YOUR NEXT BIG MOVE
“My heart is seriously bursting looking through this because you've nailed every single thing and summarized and defined my business better than I could myself! From the industry comparison, to the buzzwords, to all the visuals, it's so spot on for how I want my business to feel and I couldn't be more excited! Thanks for creating this for me...I'll definitely come back to it often to make sure I'm sticking true to the brand.”
02 — BRAND & WEB DESIGN
A beautiful brand with a place to call home.
Your brand is your first impression, and your website is the follow through. We’ll create a space that offers the same quality experience your product or service delivers, and gives your audience confidence in your offerings. By the end of our project you’ll have a website that draws in your people and empowers you to maintain it going forward.
Everything from the branding package, plus…
Sitemap & Wireframes
Before looking at layout and functionality, we'll do some ground-work planning to be sure we're considering all of the needed pages and functionality for your site. These simple outlines will serve as a guide for creating content and creating hierarchy within your page designs so we can be sure to drive customers to the information you most want them to see.
Custom Squarespace Design
Using our wireframes & sitemap as a guide, the primary pages of your site will be laid out as flat (not-interactive) designs so you can sign off on the flow of the site, and approve the look & feel before anything is built.
All text and images that are provided for the site will be added into the built page designs so that when launch time arrives, you have a fully populated and styled website ready to go!
The key to making a Squarespace site move beyond a templated look is the addition of custom styling. I'll use custom code to achieve a look that is unique to the look and goals of your business, and make sure it looks top notch across all screen sizes.
Whether it's transferring your domain or just calming nerves during the exciting final launch phase, I'm here to guide and support you through all steps of your website project.
Once your website is launched, I'll record a set of custom videos specific to the functionalities of your site so you have a visual and verbal guide to maintaining and updating the most imporant pieces of you new website.
Let’s build something beautiful together.
Frequently Asked Questions
How long will my project take?
At the beginning of every project I provide a timeline with check-in points where specific milestones are hit in the project (content delivered, site review, etc). Sometimes life happens and you or I will fall a little behind. I try to remain flexible about our schedule but do my very best to stick to our agreed upon timeline and hope you will too.
What if I don't like my designs?
This is rare because we do an extensive discovery process to be sure we’re on the same page before any designs are presented. Each project timeline has two rounds of refinements built in to get everything looking perfect, and additional rounds can be added at an hourly rate.
How does payment work?
Most projects begin with a 50% deposit, followed by invoices that are sent at predetermined check-points which are specified in the project timeline. All invoices may be paid by check or online witha credit card of via Paypal. If you want to set up a different payment plan for your project, just let me know and we can discuss a payment structure that works for you!
Why do you prefer squarespace?
I encourage my small-business clients to use Squarespace for a number of reasons but primarily for ease of use. While it does take some exploration and practice to learn the ins and outs, I find the platform to be user-friendly and ideal for handing over to anyone who wants to quickly and easily make updates to their site. I want you to feel like you have control over your site when we've completed your project.