Nell Ballard

When creating the identity for Nell Ballard’s brand, special care was taken to create a look that could be layered and played up or down depending on how it was being used. Nell’s pieces are meant for casual everyday wear, but precious enough to be considered heirlooms for generations to come, so the look finds balance between modern minimalism and traditional craft. Clean typography paired with subtle handmade elements give it a gently worn touch, and the color palette compliments without distracting.