Branding and Website Design

The Creative Process



Craft with Purpose

My approach to each project is always to figure out the why before assigning a how. You’ll find the discovery portion of projects to be thorough and completely necessary for a successful project. I’ll ask a lot of questions to get the wheels turning before jumping into design. I want to make beautiful things that work really well and last a long time.

I consider our work together a partnership in taking your business to the next level. Design is an investment in bettering you brand, and I take my role in supporting you seriously. It should be an exciting and energizing process! Whenever I say we, I mean you and me. We’re in this together.


What to Expect

Start by filling out the inquiry form to let me know you’re interested in working together (yay!). We’ll schedule a time to chat and see if we’re a good fit and be sure the studio’s availability matches your need.

Once you’ve approved an estimate for your project, you’ll sign a contract and send a 50% deposit to hold your spot in the schedule.

You’ll complete a questionnaire that digs deep into the why and what of our project, then I’ll craft a strategy specifically to your brand’s needs. This work forms the foundation for everything to come.

With each presentation I’ll provide context and explanation for the choices I’ve made and how what we’re making supports our bigger goal of catering to your brand’s audience.

Your feedback is a huge part of the process! We’ll finesse the designs until they are just right before we move into production.

Once designs are approved I get to work producing your final deliverables which may include a handoff of files or launching a website. Time to pop the champagne and celebrate!

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We’ll be a great fit if…

  • You’re ready to invest in elevating your brand to match your potential

  • you’re at a growth point and feel open and ready to change

  • you resonate with my style and know it will suit your own aesthetic

  • you have time and space to dig into the why of your brand

  • you are willing to trust a professional to guide you through a creative process

  • you’re passionate about your project, but open to new ideas


Now that you know how things go, let’s talk about how we can elevate your brand.