AN IDENTITY AS UNIQUE AS YOUR BUSINESS

Brand Identity Design

You've spent a ton of time and effort getting your business off the ground. You have a solid product, your services are on point, and you're proud of the work you do. But your branding? Well... it's kind of a DIY afterthought and doesn't represent the sharp professional you know you are and the top-notch quality of the services you provide

Good news — This is exactly where I can help!

 
 

so much more than a logo

Branding Packages

Your brand is your first impression and tells the world who you are and what you’re about. More than just a pretty logo, it is a strategically crafted set of graphics that connects with your people and gets you noticed.

 

THE BASIC BRAND

Great for start-ups looking to up-level
their business with a professional, cohesive look.

Timeline: 4 weeks | Investment: $1500
Click each item below for more details


Brand Questionnaire

We'll dig into the details of your brand, from the basics of your business name, down to the values your brand believes in.

Primary Logo

A professionally crafted logo that tells your complete brand story and best represents you. This will be the logo you use most, and what people will know you as.

Secondary Logo

A variation of your primary logo, often re-oriented to fit square or vertical spaces.

Brand Marks & Alternates

An abbreviated version of your logo, perfect for social media

Business Card Design

Front and back card design, so you can meet new opportunity with your fresh branding in hand.

Brand Board

A single page PDF that outlines your brand styles, including color codes and typography recommendations.

FINAL FILES

Delivery of all your new brand assets in a variety of commonly used formats, ready to use for print and web.

 

THE STRATEGIC BRAND

Great for growing brands looking to
position themselves for success

Timeline: 6 weeks | Investment: $2250
Click each item below for more details


Brand Questionnaire

We'll dig into the details of your brand, from the basics of your business name, down to the values your brand believes in.

Strategy Guide

A comprehensive look at your business, industry, and competitors and how to position yourself to stand out from the crowd.

Moodboard

Your moodboard establishes visual direction and sets the tone for the design work to come. You can refer back to your moodboard throughout the process and beyond to be sure you're staying true to the visual tone your brand embodies.

Primary Logo

A professionally crafted logo that tells your complete brand story and best represents you. This will be the imagery you use most, and what people will know you as.

Secondary Logo

A vairation of the primary logo, often re-oriented to fit square or vertical verspaces.

Brand Marks & Alternates

An abbreviated version of your logo, perfect for social media.

Custom Brand Pattern

Add a touch of your brand to materials in a graphic way with a custom pattern that is completely unique to you.

Business Card

Front and back card design so you can meet new opportunity with your fresh branding in hand.

Two Collateral Pieces

Two additional print of electronic designed promotional pieces to support your business using your new branding. Think: Services menu, Postcard, Notecard, Stationery, etc. Whatever best suits your business' needs.

9 Social Squares

Social media graphics, designed as 9 squares that build a single image, or 9 single squares that deliver your brand's message over time.

multi-page style guide

An in-depth guide to using your new brand, including usage of all assets, color formulas, typographic recommendations and hierarchy example, and examples of your brand in use.

FINAL FILES

Delivery of all your new brand assets in a variety of commonly used formats, ready to use for print and web.

 

Ready to start loving your brand?

 
 

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“My heart is seriously bursting looking through this because you've nailed every single thing and summarized and defined my business better than I could myself! I almost even cried reading some of it! I truly wouldn't change a thing. From the industry comparison, to the buzzwords, to all the visuals, it's so spot on for how I want my business to feel and I couldn't be more excited!”


KELLY

 

The Branding Process


WEEK ONE

BRand questionnaire

Before we start thinking in graphics, we think about audience. Who are your people and how can we speak to them? We'll talk about why you started your business and your goals for the future so your brand can grow with you.

WEEK TWO

Strategy Guide & Moodboards

Using what we learn in the first week I’ll put together a comprehensive strategy guide with accompanying mood board that illustrates the tone of your brand to get the visual wheels turning. 

WEEK THREE

Sketching & Design

With our newly defined brand strategy always in mind, we'll begin sketching and concepting a visual system that includes a logo, sub-marks, and sample applications so you can see the brand at work in the wild.

 
 

WEEK FOUR

REFINEMENT

Feedback is a huge part of our process. We’ll make small adjustments to the chosen concept to ensure that the final set of designs are perfectly crafted to make you stand out in the crowd and speak to your audience.

WEEK FIVE

STYLE GUIDE + ADd-ONS

With the final branding decided upon, I'll get to creating your style guide and any additional materials you need. This can range from a social media kit, to a full set of collateral assets depending on the needs of your business.

WEEK SIX

file delivery & celebrate!

We did it! With your final files in hand you're ready to share your new brand. I'll send you off with launch graphics for your social media accounts and print files for snazzy new business cards. You're in business!

 

 
 

Are you as excited as I am to get your business looking super professional?

I want to build you the brand of your dreams. Let's chat about your project and start creating the solid foundation your business deserves.