Three Reasons I Love Squarespace for Small Business
It's pretty much a no-brainer that if you're starting a business you're going to need a website to mark your place on the internet. I don't know about you, but the first thing I do before hiring a service or buying a product is pop the business name into google and check out their website.
I know they say you're not supposed to judge a book by it's cover — but I can say for certain that the state of a business' website says a lot to me about how seriously they take their business. Unfortunately, a website that's hard to update and maintain can be a big culprit in the world of out-of-date online presence. This is why I always recommend my small business clients check out Squarespace for their website needs. I could go on and on about why I love the platform, but below I've narrowed it down to three reasons I think Squarespace is perfect for your new business.
A huge priority for me (and the clients I work with) is that you feel comfortable making changes to your site after it's built and launched. In transitioning businesses from Wordpress (or even a flash-based site! Old school!) the number one concern is always something like "I need to be able to make quick updates". No one wants to feel like they don't have control over their own website, so the ease of use factor that comes with Squarespace is huge.
Not only is the interface clean and easy to interact with, with a little bit of time it's pretty easy to pick up the drag and drop system and the WYSIWYG (What You See is What You Get) editors that most basic pages are built with. Still feeling intimidated? Every client I work with gets a custom walk through and tutorial that explains in detail how to make common updates. You should feel empowered by your website — not intimidated!
The community that has popped up around Squarespace and it's users is really incredible. Simple questions can often be answered with a quick google search and if that doesn't give you the answer you're looking for you can access a deep library of guides and videos. Still stumped? Your account comes with 24/7 help assistance — for when you hit a snag at 2am and need answers.
Aside from the basic help options, designers who use the Squarespace have built up community platforms in the of Squares Design Guild (a space that offers courses, showcases, and a directory of top-notch designers) and Squarespace Circle (a forum filled with huge amounts of information on the nitty gritty of the system.) It's truly a community of support, knowledge, and creativity for you and the designer building your site.
When you're running a small business, sometimes you have to take things in baby steps. Rome wasn't built in a day and all that. With Squarespace I love that you can get yourself set up with something as simple and basic as a "Coming Soon" cover page and, over time, scale yourself all the way up to a full online presence. A site that starts as a single page introduction can eventually evolve into a full e-commerce hub, or a blog with a deep and loyal following.
All of that is to say that I believe in Squarespace for small business because it's simple, supportive, and can grow along with your business.
Creating an online presence for your services or products is an absolutely must — so you might as well feel great about your ability to maintain and grow it as your business evolves.