Branding Questionnaire

How exciting! You're ready to begin the branding process for your business.

This is a huge step that can feel intimidating, but don't worry I have a tried and true process to get us to the good stuff quickly. To ensure we start off on the same page please complete the questionnaire below. Answer as thoroughly as you can and have fun with it! We'll schedule a call once your form is completed to review together and talk about next steps. 

 
 
THE BASICS
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Why did you start your business?
Describe the value your main product or service adds to your clients.
YOUR AUDIENCE
Consider gender, age, income, location, and values.
Pretend your audience is one person and use at least one paragraph to describe them in detail. For example, what kind of house do they live in? Where do they shop? What do they wear? What kind of music do they listen to?
What are your people’s biggest problems, needs, and wants?
Why will your people be drawn to your business?
YOUR COMPETITION
Please list 2-3 of your competitors. What are they doing well? What are they NOT doing well?
How does your brand's products or services differ from others in the same industry? What makes you stand out from your current competitors?
YOUR BUSINESS' ETHOS
Select the words that best suit your brand
DON'S AND DON'TS
Please list 3-5 visual examples of logos or type that you believe are inline with your brand’s aesthetics as well as an explanation of why.
Please list 3-5 visual examples of logos or type that you believe are NOT inline with your brand’s aesthetics as well as an explanation of why.
ADDITIONAL THOUGHTS
Anything else I should know? Lay it on me!