CUSTOM BRAND & WEBSITE DESIGN

Bring your business to life with an identity that shines and a website that supports your mission.

MORE THAN JUST A LOGO

Custom Brand Identity Design

You've spent a ton of time and effort growing your business and you’re ready to evolve beyond your early DIY design solutions. You are ready for a brand that truly represents the quality of your offerings and the heart of your work. Together we’ll create a comprehensive identity rooted in meaning with everything you need to create consistency and demonstrate your unique value to your customers.

PRICING BEGINS at $3,000

A strategically designed brand sets the foundation to support your next big move. A stunning website makes you unstoppable.

A BRAND WITH A PLACE TO CALL HOME

Custom Website Design

Your brand is your first impression, your website is the follow-through. We’ll create a space that offers the same quality experience your product or service delivers and drives your audience to take action and keep coming back for more. By the end of our project you’ll have a website that feels distinctly yours, draws in your people and empowers you to maintain it going forward.

PRICING BEGINS at $4,000

STUDIO PHILOSOPHY

Craft with Purpose

My approach to each project is always to figure out the why before assigning a how. You’ll find the strategy portion of projects to be thorough and completely necessary for a successful project. I’ll ask a lot of questions to get the wheels turning before jumping into design. This strategy first approach ensures we’re never making “just a logo” or “just a website” but approaching our project with an eye towards attracting your people and converting them to customers. My end goal is always to make something beautiful that also works really well and lasts a long time.

I consider our work together a partnership in taking your business to the next level. Design is an investment in bettering your brand, and I take my role in supporting you seriously. It should be an exciting and energizing process! Whenever I say we, I mean you and me. We’re in this together.

Wondering what it’s like to work together?

Here’s what my clients are saying:

Commonly Asked Questions

  • Start by filling out the inquiry form to let me know you’re interested in working together (yay!). We’ll schedule a time to chat and see if we’re a good fit and be sure the studio’s availability and skillset matches your need. Once you’ve approved an estimate for your project, you’ll sign a contract and send a deposit to hold your spot in the design schedule.

  • You'll complete a comprehensive questionnaire to relay all of the details of your business to me. This part goes far beyond your business' name and color preference - we go much deeper so we can uncover the purpose and heart of the work you're doing and see how we can translate it to visuals. It requires some soul searching, and I'm here to walk you through it every step of the way! Next, I’ll craft a comprehensive strategy document to capture our findings along with a visual direction based on the strategic direction. This work forms the foundation for everything that comes next.

  • Branding begins with an initial concept presentation, showcasing the best solution for your brand based on our strategic foundation. My studio uses the one-concept method so you'll receive a fully realized and carefully crafted brand from the start. With each presentation I’ll provide context and explanation for the choices I’ve made and how what we’re making supports our bigger goal of catering to your brand’s audience. Then, using your feedback we’ll finesse the designs until they are just right before we move into production.

    Websites begin with a strategic document outlining the goals of the website, reviewing aesthetic styles, and mapping out the pages of the site. We'll be sure to discuss any key functionality early on so we can plan ahead to meet your need. An initial homepage design is then presented and translated into a complete set of pages on a working website.

  • Once designs are approved I get to work producing your final deliverables which may include a handoff of files or launching a website. All brands are delivered with files suitable for print and web use and a guide on how to use your files going forward along with any items needed for a successful launch. Website projects are capped off with a 1:1 tutorial to walk through the site together, discuss ongoing maintainance and upkeep, and be sure you feel comfortable working within your new site. Time to pop the champagne and celebrate!

  • The length of projects is directly tied to the scope, so some projects take longer than others depending on the need. Projects can take as little as a few weeks, or as long as several months. We’ll work together to create a timeline that is thorough and efficient, so you’re launching asap.

  • While I wish I could start each project as soon as it hits my inbox, that isn't often the case. The studio is typically booked 2-3 months in advance and each project follows a predetermined schedule. I limit the number of clients I take on at any given time to be sure that each project is given the time and attention it deserves and I can be sure to deliver a high-quality product. If you have a more immediate need or a smaller project, I may suggest booking a Design Day where we have a single focused day to complete your project.

  • Every project is different, so I always like to discuss the goals and your specific needs on an intro call before providing an estimate. After our chat, I'll put together a custom proposal that outlines a scope and budget. Most projects fall between $3-12k. I know that range seems huge but the needs from project to project vary and I price accordingly so you're always paying for just what you need.

  • Yes! Most projects begin with an initial deposit, followed by invoices that are sent at predetermined dates established before the project begins. All invoices may be paid by check or online with a credit card or via Paypal. If you want to set up a different payment plan for your project just let me know and we can discuss a payment structure that works for both of us.

  • A brand is so much more than just a logo and I believe that to offer the best experience for clients, I'm not truly setting them up for success if I only provide a single logo. All branding packages I offer are meant to work as a system, so you have all of the pieces, big and small, to use your brand with consistency.

  • Deciding what platform we build on is all about getting you the functionality you need.

    I encourage my service-based small business clients to use Squarespace primarily for ease of use and growth potential. The platform is user-friendly and ideal for handing over to anyone who wants to quickly and easily make updates to their site without needing a designer on-call.

    If you're a product-based business I recommend Shopify for its focus on e-commerce and control over POS. Shopify is hyper-focused on giving you tools to create an effective online store, so if selling online in an attractive way is the goal, we'll likely head in this direction.

    No matter which platform we build on, I want you to feel like you have control over your site when we've completed your project so you can continue to present yourself beautifully to your audience.

  • Yes! Every website project includes a 60 minute 1:1 training session or a set of recorded tutorial videos walking through how to update and maintain your site going forward.

  • Once our project is completed you can consider me your go-to girl for ongoing design needs. I can help with collateral, signage, packaging, and templates, or support you with maintaining your website if you’d prefer to delegate those tasks. I’m always just an email away.

SHOULD WE WORK TOGETHER?

We’ll be a perfect match if…

001

The Timing is Right

Our work together is collaborative and you’ll be called upon to do some soul-searching so we can identify the what and the why that makes your brand completely unique to you.

002

You’re Done with the DIY

Your business is growing and it no longer makes sense to do everything yourself. You’re ready to delegate and bring a designer into the fold to support you and your vision.

003

Our Styles Totally Jive

You’ve taken a look at my portfolio and you like what you see. You feel confident and excited that what we’ll create will suite your aesthetic and bring fresh life to your brand.

004

You Understand the Value

Custom design is an investment that will help to elevate your brand, allowing you to show up as your best self for your audience, increase your impact, and grow with intension.

SOUND LIKE YOU?

Let’s build something beautiful together.

Need support on a smaller scale?

A Design Day might be just what you need.