brand identity

More than just a logo — a brand identity is a set of graphics
and guidelines to help your business stand out.

TIMELINE: 4 — 6 weeks | PRICING: $800+

•  the process  •

All projects begin with a detailed proposal, estimate, contract and initial deposit.
Once we’re both on board, here’s how it goes:



Consultation + Discovery
We’ll start with a questionnaire, follow-up with a phone conversation, and keep the dialogue open as we gather insight and inspiration into your brand’s needs. Together we will gather ideas for your new brand which will culminate in a mood board that addresses the tone and aesthetic we are going to achieve.

Deliverables: Mood Board


Sketching, Design & Refinement
Initial sketches are presented and narrowed down to a final selection. The mark is then refined in black and white, then tested in different colors and applications to see how the brand works in appropriate contexts.

Deliverables: Initial Sketches • 3 Rounds of Revisions • Sample Applications • Submarks & Variations


Asset Delivery
Once a final mark is chosen you will recieve a folder of final files in several formats for print and web use. I will provide you with a brand board of guidelines for using your new brand. Now go forth and share your brand with the world!

Deliverables: Final Files in Multiple Formats • Brand Board

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